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Sheffield, S3 8EN, South Yorkshire, UK
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What is branding?

We are surrounded by hundreds of brands in our everyday lives and each individual has their favorite, whether its what we drive, what we eat or what we wear. We have become a brand faithful society and creatures of habit. The success of these brands is down to focused strategic planning and marketing with huge investment which makes them some of the worlds most powerful and influential companies. We can study these successful brands and learn from when trying to establish our new companies or even looking at re-branding existing ones.

The term brand has evolved into something much more than a mark to distinguish cattle. It is now what makes up every business and is the very essence of its being. A brand comprises of many factors including the name, font, icon, symbol, strap line and in some cases a person or celebrity. A strong brand is the backbone of any successful company and shouldn't be ignored. So where should you start when establishing your brand, well it should communicate a clear message to any potential customers or consumers. If it is in a competitive market sector then it needs to be more appealing and be more noticeable than these competitors to give you that crucial edge. The initial points you need to consider are;

1. Your Concept - what is at the core of your business, this may be your USP. (Unique Selling Point)
2. Your Values - what does your company stand for and believe in.
3. Your Direction - where is your company heading.
4. Your Personality - how do you want your company to appear.

Once you have answered these questions you are on the way to establishing a strong brand!
The next phase is where we can help and begin to design and formulate this new or rejuvenated brand, focusing on these primary components

• Delivering a clear message
• Confirming your credibility
• Connecting with target market
• Motivating the customer / consumer
• Assuring Loyalty

Getting these foundations right is the key to success and the use of good design, advertising, marketing, websites are all tools we can provide to help bring this success. Through alternative ways of communication your brand will begin to associate with its customers and consumers forming its personality. To ensure this remains so and doesn't fade a constant input must be made whether its in the form of new advertisements or refreshed websites. Remember your brand is a reflection of your customers experiences with your business good or bad!

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